“Airbnb for the kitchen table”
WeFiFo is an online platform connecting Supper Club hosts, professional chefs and home cooks with guests hungry for authentic food experiences
WeFiFo launched in 2016 and is a multi-award-winning platform that enables enthusiastic home cooks, Supper Club hosts and professional chefs to share their food with paying guests. WeFiFo is Airbnb for the kitchen table but offers much more than just a marketplace. Designed to encourage and empower talented cooks to monetise their kitchen skills, WeFiFo offers a sophisticated infrastructure allowing hosts to up-skill and earn a transformative income with flexible working hours and rewards. WeFiFo also supports professional chefs who don't want the risk of a bricks and mortar restaurant but want to feed a new audience.
Anyone can sign up and join in, hosts are not pre-screened or curated, but ratings and reviews help guests choose between the multitude of events on offer – from novice cooks to award winning chefs at the top of their game.
We are the online destination to discover exciting experiential dining near you and our platform promotes, insures and inspires cooks and chefs of all abilities to take the next step on their food journey while keeping hosts and guests safe every step of the way.
Since our launch in 2016 we’ve been working hard to build a community of talented home cooks, supper club hosts and professional chefs. With your help we’ve held events in homes, cafés, supermarkets, shopping centres, on boats, in woodlands and in parks across 7 countries. Thousands of guests have joined tables, shared food and made new friends and we couldn’t be more proud of the many wonderful things we’ve achieved together.
Now we are ready to take WeFiFo to the next level.
As part of our investment strategy WeFiFo will be launching a crowdfunding campaign with Crowdcube. This will allow us to make some of the equity available to our community. This will be open to everyone and the minimum investment is £10 – we want to share our future success as widely as possible.
We hope you can join us at the largest shared table in the world!
In 1988 Seni co-founded The Book People. Under her leadership as CEO, it grew into a business with a £110m turnover employing 450 people. Seni launched WeFiFo in 2016 and regularly contributes to international debates & forums talking passionately about the food & book industries and entrepreneurship.
Jon built a successful career in publishing, enjoying roles in international sales and business development as a director for global publishing houses including Random House and Simon & Schuster. Jon’s previous food connections with authors, agents and publishers are invaluable to WeFiFo as we aggregate talent across media.
Austin brings a wealth of international experience in asset management, business transformation and launching businesses; most recently, Mous, growing revenue to over £6m, increasing resource and closing a large funding round. Austin founded social eating platform Feedup, which is now part of WeFiFo.
Pauliina is a culinary entrepreneur, author and co-founder of award-winning restaurant FINDS in Hong Kong. Founder of Sauce Forum, an influential community exploring the future of food, Pauliina is exploring partnerships and collaborations around the world to help WeFiFo reach the attention of food influencers globally.
We're firm believers that food tastes better when it's shared, which is why you'll always find sharing tables at WeFiFo events. Whether you're booking as a couple, a group or a solo diner, the conversation is guaranteed.
From brunch to banquet, there'a a WeFiFo event for everyone. If you're interested in hosting, we're here to help you every step of the way. If you are looking for authentic food cooked with passion and shared with like-minded guests, then join our social dining revolution today!