Welcome to WeFiFo!

“Airbnb for the kitchen table”

WeFiFo is an online platform connecting Supper Club hosts, professional chefs and home cooks with guests hungry for authentic food experiences

Who are we and what do we do?

WeFiFo launched in 2016 and is a multi-award-winning platform that enables enthusiastic home cooks, Supper Club hosts and professional chefs to share their food with paying guests. WeFiFo is Airbnb for the kitchen table but offers much more than just a marketplace. Designed to encourage and empower talented cooks to monetise their kitchen skills, WeFiFo offers a sophisticated infrastructure allowing hosts to up-skill and earn a transformative income with flexible working hours and rewards. WeFiFo also supports professional chefs who don't want the risk of a bricks and mortar restaurant but want to feed a new audience.

Anyone can sign up and join in, hosts are not pre-screened or curated, but ratings and reviews help guests choose between the multitude of events on offer – from novice cooks to award winning chefs at the top of their game.

We are the online destination to discover exciting experiential dining near you and our platform promotes, insures and inspires cooks and chefs of all abilities to take the next step on their food journey while keeping hosts and guests safe every step of the way.

We're Crowdfunding!

Since our launch in 2016 we’ve been working hard to build a community of talented home cooks, supper club hosts and professional chefs. With your help we’ve held events in homes, cafés, supermarkets, shopping centres, on boats, in woodlands and in parks across 7 countries. Thousands of guests have joined tables, shared food and made new friends and we couldn’t be more proud of the many wonderful things we’ve achieved together.

Now we are ready to take WeFiFo to the next level.

As part of our investment strategy WeFiFo will be launching a crowdfunding campaign with Crowdcube. This will allow us to make some of the equity available to our community. This will be open to everyone and the minimum investment is £10 – we want to share our future success as widely as possible.

We hope you can join us at the largest shared table in the world!

Meet the Team

Seni Glaister
Founder & CEO

In 1988 Seni co-founded The Book People. Under her leadership as CEO, it grew into a business with a £110m turnover employing 450 people. Seni launched WeFiFo in 2016 and regularly contributes to international debates & forums talking passionately about the food & book industries and entrepreneurship.

Jon Stefani
Head of Talent

Jon built a successful career in publishing, enjoying roles in international sales and business development as a director for global publishing houses including Random House and Simon & Schuster. Jon’s previous food connections with authors, agents and publishers are invaluable to WeFiFo as we aggregate talent across media.

Austin Tasker
Business Strategist

Austin brings a wealth of international experience in asset management, business transformation and launching businesses; most recently, Mous, growing revenue to over £6m, increasing resource and closing a large funding round. Austin founded social eating platform Feedup, which is now part of WeFiFo.

Pauliina Pirkola
Global Strategist

Pauliina is a culinary entrepreneur, author and co-founder of award-winning restaurant FINDS in Hong Kong. Founder of Sauce Forum, an influential community exploring the future of food, Pauliina is exploring partnerships and collaborations around the world to help WeFiFo reach the attention of food influencers globally.

Corporate Partnerships

Since launch WeFiFo has secured an exclusive commercial relationship with the John Lewis Partnership and you’ll soon see WeFiFo Supper Clubs at Waitrose stores across the country. We are also working with local councils, large shopping centres and high street restaurants to ensure that good food and conversation is always available wherever you are.

WeFiFo in the Press

“WeFiFo not only attracts ardent foodies, but everyone from hard-up students and stay-at-home parents to retirees and single yopros, too. In other words, there are few that this culinary platform wouldn’t appeal to.”

Jessica Carter
Crumbs Magazine

Community

With the knowledge that over half of all meals in the UK are eaten alone, bringing people together around food is both the purpose and the passion at WeFiFo. Across the country, forward-thinking hosts have used our platform to share their food and create new connections. If you want to make a difference to your local community, join us.

Food Tastes Better, Together

We're firm believers that food tastes better when it's shared, which is why you'll always find sharing tables at WeFiFo events. Whether you're booking as a couple, a group or a solo diner, the conversation is guaranteed.

From brunch to banquet, there'a a WeFiFo event for everyone. If you're interested in hosting, we're here to help you every step of the way. If you are looking for authentic food cooked with passion and shared with like-minded guests, then join our social dining revolution today!